According to Elle.com Jay Z had to be coerced into acting in the "Run" movie trailer.
Melina Matsoukas (the trailer director) said Jay Z is used to appearing in music videos, hence he was a little uncomfortable with the movie format.
According to Melina“Beyoncé was definitely really excited; Jay was a bit sceptical, but we were able to kind of force him into it.” You can read the rest of the Elle article here.
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