After a stronger season launch on Saturday (Aug. 30) night, Simon Cowell's The X Factor U.K. on ITV on Sunday lost ratings steam ahead of a key showdown with BBC ballroom dance hit Strictly Come Dancing.
Sunday night's second episode of the 11th season of X Factor averaged 8.2 million viewers, down by 1.7 million from the year-ago episode, according to overnight data. It was also down from the audience of 9.5 million viewers on Saturday, which ranked as the show's best season debut since 2011 amid Cowell's return as a judge.
Some say the boost may have been short-lived, but it is still early in the season, with observers saying Monday they would keep an even closer eye on ratings trends this year given that Fox canceled the U.S. version of X Factor earlier this year.
Culled from Billboard
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